For immediate release: January 24, 2008
For more information: Eric B. White, Consumer Communications Specialist • (610) 926-3700 ex.130
Reading, Pa.
- During November and December a customer shopping in any of Redner's Warehouse Markets and Quick Shoppes would find it hard to miss the thousands of paper Choo Choo trains hanging around the front of the stores. This past year Redner's collected $104,993 and over three tractor trailer’s full of new, unwrapped toys to be donated to the various Toys for Tots programs throughout Eastern Pennsylvania, New York and Maryland. The trademark of this program at Redner's has been the paper Choo Choo trains that customers can purchase for a $1 donation. Trains are displayed within the front of the stores throughout the holiday season bearing a personal message. Highlighting the 2007 program were the six Redner associates who sold over 1,000 trains individually! These associates were located throughout Redner's trade area in both large and small stores. Enthusiastic support from customers and associates continue to make this a successful program at Redner's for the past 26 years. The key component of this program is to ensure and communicate to the customer that all money and toys collected within a store are donated to the local community. It has been an important part of the program’s success to ensure that all the money and toys are returned to the customer’s community through local Marine Corps Reserve Centers or the Marine Corps League. Toys are distributed for the immediate holiday but the money is donated at the conclusion of the holiday in January. Monies are donated after the program to ensure that each group begins the following year with a positive balance which they can use to purchase toys or other needed materials.
Redner's Markets, Inc., an employee owned company, currently operates 39
Warehouse Markets and 12 Quick Shoppes throughout Eastern Pennsylvania, New York
and Maryland. Redner's is committed
to supporting the community in which each Warehouse Market and Quick Shoppe is
located through a variety of supportive partnerships and enrichment programs.
Redner's continually strives to provide the lowest prices, freshest
product and the outstanding service our customers have come to expect for 38
years. ###