For immediate release: January 8, 2007
For more information: Eric B. White, Consumer Communications Specialist • (610) 926-3700 ex.130
Reading, Pa. - During November and December a customer shopping in any of Redner's Warehouse Markets and Quick Shoppes would find it hard to miss the thousands of paper Choo Choo trains hanging around the front of the stores. This past year Redner's collected $105,993 and four tractor trailer's full of new, unwrapped toys to be donated to the various Toys for Tots programs throughout Eastern Pennsylvania, New York and Maryland. Redner's celebrated its 25th year of support for the United States Marine Corps Reserve's Toys for Tots program through toy and cash collection.
The trademark of this program at Redner's has been the paper Choo Choo trains that customers can purchase for a $1 donation. The trains will then be displayed within the front of the stores throughout the holiday season bearing a personal message. High points to the 2006 program were the seven Redner associates who sold over 1,000 trains individually! These associates were located throughout Redner's trade area in both large and small stores. Enthusiastic support from associates and customers continue to make this a successful program for Redner's.
The key component of this program is to ensure and communicate to the customer that all money and toys collected within a store are donated to the local community. It has been an important part of the program's success to ensure that all the money and toys are returned to the customer's community through local Marine Corps Reserve Centers or the Marine Corps League. Toys are distributed for the immediate holiday but the money is donated at the conclusion of the holiday in January. Monies are donated after the program to ensure that groups begin the following year with a positive balance to purchase toys or other needed materials.
Redner's Markets, Inc., an employee owned company, currently operates 39 Warehouse Markets and 12 Quick Shoppes throughout Eastern Pennsylvania, New York and Maryland. Redner's is committed to working within the community where each Warehouse Market and Quick Shoppe is located. Redner's continually strives to provide the lowest prices, freshest product and the outstanding service our customers have come to expect over the past 37 years.